Branding
A logo by itself is a graphic element that represents the brand, whilst 'branding' is a combination of all aspects that represent an organisation. Alongside brand guidelines, a full branding package can really help bring together your company.
Brand guidelines can consist of whichever elements you need recognising the most. They are bespoke and can feature things such as logo use, font options, social media suggestions, layout recommendations and imagery. Some examples can be found below of some previous brand guidelines I have created.
Benefits of Brand Guidelines
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Brand guidelines help create a strong brand identity.
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They maintain an image of professionalism both inside and outside the company.
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They help with brand recognition.
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Guidelines are useful for employees and other people working with your business.
Christine Pyke, Creative Director – The Pipeline
As a brand-new training facility within the UK Screen Industries The Pipeline needed clear branding to help us build a distinctive profile in a crowded market. Yasmin designed a logo, positioning us within MediaCity and rolled this out across our social media platforms and website to build our identity. She expertly advised us through the design process professionally and with insight. It was a pleasure to work with the her.”